This Tribeca Hotel is the prototype design of a new private club devoted to artists and those who appreciate the arts. Through the provision of unique amenities and creative initiatives, the hotel plans to develop a new forum for art patronage. PARC Office developed the creative direction, business strategy, and programming for a potential first location. A common forum becomes a performance venue and social space, rooms double as studio spaces, and a library collects media produced within the hotel. All these programs are organized around a central atrium that connects musicians to painters to patrons.