Domus: The Gucci Museo is Italy’s first museum of this size and such media impact to interpret, bring back into circulation and—why not—also question the brand’s iconic features and materials.
To commemorate the brand's 90th anniversary, Gucci commissioned a museum dedicated to its history in Florence, within the Palazzo della Mercanzia on the Piazza della Signoria. A continuous metal frame passes from one room to another produces an aquarium like series of glass cases that guide visitors through a collection of Gucci curiosities. The frame creates a spatial narrative that weaves through the ill-proportioned spaces of the palazzo, tracing the history of the brand through its iconography, floral patterns, fashion, and ubiquitous logo. Photography courtesy of Richard Bryant and Gucci. Florence, Italy. Completed 2011