Hong Kong Trader: This new fusion of technology, design and social media, served up with fine wine and food, has never been seen before.
Amo Eno is a new, interactive retail environment in Hong Kong that empowers customers to develop their wine palate as they shop. The store is at once a cellar and a servery, with an interactive bartop that acts as a virtual sommolier. Customers can rate their selections, and create and access a personal profile, which catalogs their preferences and produces recommendations. The database is directly linked to Amo Eno's point of sale system, allowing for easy inventory tracking and control. A key factor of the design is its flexibility. Each component is modular—the wine bar, the taps, the displays, and the seating can all be deployed based on unique contexts, making an easy fit-out into hotels, high-end malls or even airports and subway terminals. Hong Kong, Completed 2012