Domus: The Gucci Museo is Italy’s first museum of this size and such media impact to interpret, bring back into circulation and—why not—also question the brand’s iconic features and materials.
To commemorate the brand's 90th anniversary, Gucci commissioned a museum dedicated to its history in Florence, within the Palazzo della Mercanzia on the Piazza della Signoria. A continuous metal frame passes from one room to another produces an aquarium like series of glass cases that guide visitors through a collection of Gucci curiosities. The frame creates a spatial narrative that weaves through the ill-proportioned spaces of the palazzo, tracing the history of the brand through its iconography, floral patterns, fashion, and ubiquitous logo. Photography courtesy of Richard Bryant and Gucci. Florence, Italy. Completed 2011
Our Boston Marathon Runbase has taken home the popular prize for the Architecture + Branding category of the prestigious Architizer A+ awards.
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The Guardian: This is the future of the Museum. The institute will be a centre for conferences, debates, a showroom for technology, and a space for contemporary art exhibitions.
Hong Kong Trader: This new fusion of technology, design and social media, served up with fine wine and food, has never been seen before.
Amo Eno is a new, interactive retail environment in Hong Kong that empowers customers to develop their wine palate as they shop. The store is at once a cellar and a servery, with an interactive bartop that acts as a virtual sommolier. Customers can rate their selections, and create and access a personal profile, which catalogs their preferences and produces recommendations. The database is directly linked to Amo Eno's point of sale system, allowing for easy inventory tracking and control. A key factor of the design is its flexibility. Each component is modular—the wine bar, the taps, the displays, and the seating can all be deployed based on unique contexts, making an easy fit-out into hotels, high-end malls or even airports and subway terminals. Hong Kong, Completed 2012
Part locker room, part Adidas store, and part museum, the Boston Marathon Runbase is a prototype retail experience located a few feet from the finish line of the iconic race. The experience is a collaborative effort between Adidas, one of the marathon's major sponsors, the Boston Athletic Association, the race's organizer, and Marathon Sports, the local running store. The store design takes advantage of the joint venture, becoming a new center for Boston's urban running scene. A new merchandise display system places state-of-the-art running gear in a historical context, alongside vitrines containing artifacts from the race's storied history. An interactive database and leaderboard turn Boston's runners into a community, making the base a natural place to start club runs, extending the store experience into the city. The store also features lockers, showers, and a recovery area for runners and finishers. Photography coutesy of John Gillooly. Boston, Completed 2015.
Situated in an exclusive Istanbul neighborhood overlooking the Bosphorus with panoramic views of two continents, the Le Meridien in Istanbul is a 12 story Starwood operated resort aimed at creative global citizens looking for well designed, functional spaces and curated local culture. Parc Office developed the concept design and brand standards to relaunch the hotel brand in the Istanbul location. Design responsibilities included the hotel's business hub and lobby, several room types, two restaurants and the pool deck. Istanbul, Turkey, Completed 2012
Ongoing experiments in holography. Transmitting vector and raster data to a mobile app.
This Tribeca Hotel is the prototype design of a new private club devoted to artists and those who appreciate the arts. Through the provision of unique amenities and creative initiatives, the hotel plans to develop a new forum for art patronage. PARC Office developed the creative direction, business strategy, and programming for a potential first location. A common forum becomes a performance venue and social space, rooms double as studio spaces, and a library collects media produced within the hotel. All these programs are organized around a central atrium that connects musicians to painters to patrons.
We asked our architect friends to hand over their digital “trash”—all of the unbuilt 3D models that every architect has lying around on a hard drive somewhere. Then we used the video game engine Unity to assemble these models into a freaky, virtual gyre: a swirling mass of discarded, unloved, half-remembered architectural ideas that festival visitors could explore using the Oculus Rift.
The Digital Gyre is a bit like a dreamscape, or video game with no ending. When you approach a structure, an audio file plays, and you hear the architect talking about the structure you’re exploring, and the memories or feelings they associate with it. The structures degrade, like memories themselves, after you’ve visited them. To move around, we created a mechanism that allows you to jump from structure to structure using your gaze.
Once we got started with this project, we found that we couldn’t stop. Like the Great Pacific Garbage Patch, it kept expanding. From architects, we moved on to all kinds of creative people: designers, writers, and photographers contributed their spatial memories, dreams, and fantasies. We built these structures in VR, and added them to the Gyre. Debuted at the 7th Architecture and Design Film Festival, 2015.
A mix of new and old elements characterizes this Haitian cafe coming soon to Bedstuy. Metal tracery and wainscot recall the island's French Colonial heritage and are manipulated to produce a distorted vernacular interior.
How can a major outdoor clothing brand create a meaningful experience in their stores that will resonate with the adventurous context in which their customers will soon find themselves? The store taps into the culture of exploration by identifying each store with a nearby geographic icon, and producing a series of complementary in-store elements to turn shopping itself into an expedition.
The logotype of this luxury retail brand becomes a spatial organizer in its Los Angeles showroom. A series of large graphics placed on fixtures throughout the store produce a legible reading of the logo when viewed from the street, and as visitors enter the store the logo is dematerialized and occupied, leading shoppers from product to product. Media and graphics are redeployed as architectural elements.
The design represents a longing for a lost Bodega that 24 hours a day & 365 days a year always had good produce. The bodega is a model for urban food production that would yield a variety of edible products, and allow for more than hobby-scale urban agriculture. The mashup of the Bodega and Urban Farm is both a socioeconomic and metabolic engine for the neighborhood. Diets are improved by making better food accessible, and the hydroponic infrastructure handles green waste and gray water locally, and the vegetation works to clean the air. Link to article on Curbed